Inbound Marketing, also called attraction marketing, is a marketing strategy that uses SEO, social networks, content marketing, among others, and aims to attract the interest of people, in a non-intrusive way, to initiate a purchase process. It is based on the idea of creating and sharing content aimed at a specific target audience, to gain permission to communicate with the potential client directly, creating a relationship that can be long-lasting.

In other words, instead of interrupting potential customers, the idea is to attract them through relevant content. Therefore, content marketing is a special ally of Inbound.

Email Marketing is a Highly Recommended Advertisement. It allows you to communicate with prospective or current clients. This is a valuable tool to be able to provide information to people

who are not familiar with your company and updated information to those you have previously done business with.

The best way to be a successful company is to build relationships, not with just prospective clients, but for current ones as well. Providing consistent information about your company and services through email will help you build relations with people. Therefore, resulting in building your credibility and encourage them to come to you when they need your services.

Lastly, if you have a new product and services and you would like to see if any of your previous clients are interested, then the best way would be to do email marketing.

Paid per click is an advertisement that is put online that you pay a fee for each time someone clicks on your ad to review your information. It’s basically a way to allow you to pay money for people to visit your site oppose to getting visitors organically through SEO. This can attract attention to your company´s website.

Top 3 Reasons you should use Paid Per Click:

1) Let companies customize who they would like to promote

2) It allows businesses to get more visitors to their site.

3) And, it is Good for companies who do not write a lot of content

SEO is the process of using a word or phrase, related to your business, to allow your website or business content to appear on Google when people are searching for things related to you.

Why is it important for your business? Google is now one of the first places people go to when they need to search for information. If someone is on Google doing a search for something they are trying to buy, and your content comes up on the first page, you are more than likely to get a sale.